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It’s National Barbecue Month, Can We Hit You With A Poll?

63% of you prefer Bobby Flay?
If you’ve read KW for any length of time you know we’re very cynical about . . . well most things really. So generally speaking when companies conduct their own consumer surveys (95% polled love Kitchen Warfare, 3% can’t read, 4% can’t count) we tend to take them with a grain of salt. But that doesn’t mean we don’t like to read and ponder.

So up for roasting today is the Hearth, Patio & Barbecue Association’s (HPBA) national consumer poll on backyard barbecuing. After all May is, according to the HPBA, National Barbecue Month which as they point out also extends to ‘all summer long’. I’m not exactly sure how you get a ‘National Month’ extended but if anyone is contact with the proper governing body please let us know.

One of the more interesting bits of data to pop out of this survey of backyard warriors is that IF they were given the chance 63% of those surveyed said they would rather learn to grill from a celebrity chef than their favorite athlete, supermodel, actor/actresses, presidential candidate or rock star.

Eh? Now don’t get me wrong I’d like to spend a few hours picking up tips from Bobby Flay and company but you really have to ask yourself how many times they had to underline ‘LEARN TO GRILL’ before people stop picking supermodel.

But as usual, I’ve already digressed. So here’s what else we can learn from the survey –

* Everyone’s Doing It. Nearly eight out of 10 (77 percent) households own
an outdoor barbecue grill or smoker, a 5 percent increase from 2003.
And, in households of four or more members, the percentage jumps to 89

* Got Gas? Sixty-eight percent of households that own a grill, have a gas
grill, followed by charcoal (37 percent) and electric (2 percent).

* Grilling Gurus. The majority of grill owners use their grills year-round
(58 percent), and 45 percent use their grills one to two times per week
during the peak grilling season (May through September).

* Holiday Hot Spot. Traditional summer holidays top the list of the most
popular grilling holidays: the Fourth of July (69 percent), Memorial Day
(56 percent) and Labor Day (50 percent).

* Sizzling Smells. Meats, including burgers (82 percent), steak
(79 percent), chicken parts (72 percent) and hot dogs (71 percent), top
the list of the most popular foods prepared using a grill.

* Move over Meats. Consumers’ are also wild about veggies, with corn and
potatoes among the most popular veggies to cook on a grill.

I was going to share a few of their BBQ tips but the first one was ‘buy more grill accessories’ and the second one was ‘maybe you need to buy a new grill’.

Sigh . . .

HPBA Press Release

Popularity: 98% [?]


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